Influencer Marketing

 Influencer marketing is a kind of word-mouth marketing that focuses on using influencers/ leaders to promote your business. Influencers can be well known celebrities or one who is being followed by many people on  trendy social media platforms like instagram, facebook, YouTube etc. And with the help of their huge following brands can easily  reach out their target customers. 

Reason I chose Influencer marketing because I feel it is more authentic, fast mode of marketing. As consumers trust and follow whatever recommendations their known Influencers give. They are go-to people that provide the answers to people's questions.Depending on their sphere of expertise, they are the people who make most engaging social post on their specialist topic They share the best pictures make the most entertaining and informative videos regarding the product

Influencer marketing involves a brand collaboration with an online influencer to market one of its product or services. Brand also works with influencers to improve brand recognition. And if you select right influencer for your brand, you will access many potential customers you would otherwise been unable to reach.

For example FILA teamed up with a famous boy band  group named BTS and this collaboration with BTS has helped out FILA a lot in terms of their sales and brand recognition as well with right target audience with a minimal time.